Ubisoft Adopts Netflix-Style "Ubisoft Original" Branding, Starting With The Division Heartland
The key art for the newly announced The Division: Heartland game mentioned that the free-to-play shooter is “a Ubisoft Original” game. That’s the first time we’ve seen that branding from the French publisher, and it’s something we’ll see a lot more of going forward.
A spokesperson for the company told Eurogamer that, moving forward, the “Ubisoft Original” branding will be attached to “all of Ubisoft’s games created in-house by our talented developers.”
Ubisoft does not currently publish third-party games, so seemingly the “Ubisoft Original” branding will be attached to every game going forward. Whether or not this new designation is a signal that Ubisoft might start publishing other studios’ games remains to be seen.
The branding bears a resemblance to the line of “EA …